Martha Stewart Unwraps CBD for the Holidays

In-store and online, celebrity hearth-and-home icon adds gummy gift sampler to her fresh CBD product line.

Homemaking icon Martha Stewart has added a holiday gift box to her recently released line of CBD products. Martha Stewart CBD Wellness Gummies Sampler, an elegant 60-count sampler box, features 15 seasonal flavors such as Passionfruit, Calamondin and Quince.

“Presented in a special gift box, my gummy sampler tastes like an elegant and delicious treat which delivers all the wellness benefits of CBD, making it the perfect way to indulge your loved ones, or yourself, without spending a fortune,” Stewart said.

The special edition gift box, which is available nationwide at retail outlets as well as online, retails for $64.99.

Each Martha Stewart CBD Gummies Sampler includes 60 delectable 10mg CBD wellness gummies, featuring taste profiles found in Stewart’s favorite holiday recipes. The full list of flavors includes: Black Currant, Black Raspberry, Blood Orange, Calamondin, Pink Grapefruit, Green Apple, Huckleberry, Kumquat, Meyer Lemon, Passion Fruit, Persian Lime, Quince, Red Raspberry, Rhubarb and Strawberry.

“With this special gummy sampler gift box, I was inspired by flavors from my garden,” said Stewart. “Our celebrations may look a little different this year, but that doesn’t make the season any less special. A thoughtful, useful gift like our CBD collection is easy to shop for online without leaving home.”

Secaucus, N.J.-based The Vitamin Shoppe is the first national retailer to carry the full line of Martha Stewart CBD wellness products, stocking the products in time for the holiday season.

The national retailer took a large step forward in the CBD marketplace this past August, launching its ‘CBD HQ’ concept at all of it’s 580 The Vitamin Shoppe and Super Supplements locations. Designed to make its stores destinations for hemp extract wellness solutions, the CBD HQ concept offers more than 20 reputable brands, including top-sellers such as Garden of Life, Charlotte’s Web, Irwin Naturals, Uncle Bud’s and SoulSpring, among others.

Canopy Growth Corp., a leading diversified cannabis, hemp and cannabis device company, debuted Stewart’s portfolio of natural, gourmet flavored wellness gummies, softgels and oil drops in September, designed to deliver a daily dose of pure, premium CBD isolate. The products are naturally flavored and are made in the USA with hemp-derived CBD isolate. The results are pure, safe, and great-tasting CBD products that are easy to incorporate into a daily wellness routine.

“I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” said Stewart. “I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens.”

Stewart added that her gummies resemble the French confections, pâte de fruits, rather than the more common versions on the market.

In addition to the sampler, the Martha Stewart CBD product line includes:

  • Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count) for $34.99
  • Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 count) for $34.99
  • Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99
  • Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99

Canopy Growth CEO David Klein cited the partnership with Stewart, someone who people turn to for advice on living well, as an example of the company’s effort to provide trusted CBD brands. “Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats,” said Klein. He added that the price point makes Martha Stewart CBD one of the best values on the market.

In addition to The Vitamin Shoppe locations and website, Martha Stewart CBD is available at Canopy Growth’s one-stop e-commerce destination, Shop Canopy.

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