Fire & Flower Announces At-The-Market Equity Financing Program to Provide Flexible Access To Growth Capital

Flexible access to up to $15M provides additional options for low-cost capital

TORONTO, Dec. 3, 2020 /CNW/ – Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) (“FFHC”) today announces that it has established an at-the-market equity program (the “ATM Program”) that allows the Company to issue and sell up to C$15,000,000 of common shares in the capital of the Company (the “Common Shares”) from treasury to the public, from time to time, at the Company’s discretion.

We are excited to launch our ATM Program as it will provide us with additional flexibility to access low cost equity capital when market conditions are favourable. Coupled with our strategic investment framework from Alimentation Couche-Tard and existing bank facility with ATB Financial, we now have a number of strategic sources of capital available to us.

Trevor Fencott, Chief Executive Officer of Fire & Flower

Cost-effective access to capital further strengthens our financial position and accelerates growth as we continue to progress towards profitability.

All Common Shares sold under the ATM Program will be sold through the Toronto Stock Exchange or another marketplace (as defined in National Instrument 21-101 – Marketplace Operation) upon which the Common Shares are listed, quoted or otherwise traded, at the prevailing market price at the time of sale.

The volume and timing of distributions under the ATM Program, if any, will be determined in the Company’s sole discretion. The ATM Program is designed to provide the Company with additional financing flexibility should it be required in the future. The Company intends to use the net proceeds from the ATM Program, if any, for general corporate purposes, working capital needs and capital expenditures. As Common Shares distributed under the ATM Program will be issued and sold at the prevailing market prices at the time of each sale, prices may vary among purchasers during the period of the ATM Program.

Distributions of the Common Shares under the ATM Program will be made pursuant to the terms of an equity distribution agreement (the “Distribution Agreement”) dated December 2, 2020 by and among the Company and ATB Capital Markets Inc. (the “Agent”). Pursuant to the terms of the Distribution Agreement, the ATM Program will be effective until the earlier of December 1, 2021 and the issuance and sale of all of the Common Shares issuable under the ATM Program, unless terminated prior to such date by the Company or the Agent in accordance with the terms of the Distribution Agreement. The Distribution Agreement will be made available under the Company’s profile on the System for Electronic Document Analysis and Retrieval (“SEDAR”) at

The offering of Common Shares under the ATM Program is qualified by a prospectus supplement dated December 2, 2020 (the “Prospectus Supplement”) to the Company’s short form base shelf prospectus and amended and restated base shelf prospectus dated November 24, 2020 (the “Shelf Prospectus”), which were each filed with the applicable securities regulatory authorities in each of the provinces and territories in Canada. The Prospectus Supplement and the Shelf Prospectus are available on the Company’s profile on SEDAR at Alternatively, the Agent will send copies of the Prospectus Supplement and the Shelf Prospectus upon request by contacting: ATB Capital Markets Inc., Suite 3540, 66 Wellington Street West, Toronto ON M5K 1A1, or by telephone at (403) 539-8629, or by email at [email protected]

This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of the Common Shares in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction.

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform and SparkTM program connect cannabis consumers with the latest cannabis products and deliver cutting edge insights into evolving consumer behaviours. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory operating under the “Fire & Flower”, “Friendly Stranger”, “Happy Dayz” and “Hotbox” brands.

Through its strategic investment with Alimentation Couche-Tard Inc., the Company has set its sights on the global expansion as new cannabis markets emerge.

More information on Fire & Flower can be found at

Original press release

Published by NCV Newswire
NCV Newswire
The NCV Newswire by New Cannabis Ventures aims to curate high quality content and information about leading cannabis companies to help our readers filter out the noise and to stay on top of the most important cannabis business news. The NCV Newswire is hand-curated by an editor and not automated in anyway. Have a confidential news tip? Get in touch.

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