The company expects Wonder Wellness will address the direct needs of the large segment of consumers who are accepting of cannabis, but have yet to enter the category.
The brand made its debut in Illinois with Wonder Minis, a line of 3 mg hard sweets focused on effects-driven benefits. Wonder Wellness will expand to Cresco Labs’ other operational markets soon.
“Cannabis acceptance in Illinois is now mainstream and consumption is growing; however, there are still 38 percent of adults aged 21 and older who are not currently consuming cannabis but are open to it. This is a sizable audience who could benefit from the plant if offered products that met their direct needs,” said Greg Butler, Chief Commercial Officer at Cresco Labs.
Wonder Minis are the first low-dose (3 mg THC or less), effects-driven hard sweets to arrive in the Illinois market.
Each of the three Wonder Minis has a distinct blend of botanically derived terpene formulas. Laugh, with Tangerine flavor, offers 3 mg THC, while Sleep with Plum flavor has 2 mg THC and 1 mg CBD. Relax with Blueberry flavor provides 1 mg THC and 2 mg CBD.