Fluent Beverage Corporation Announces Plans to Commercialize Non-Alcohol CBD-Infused Beverages in Canada


Jorn Socquet Leads Fluent Beverage Corporation as CEO

TORONTO, Oct. 10, 2019 /CNW/ – Right now, Fluent Beverage Corporation (“Fluent”), a joint venture involving Anheuser-Busch InBev (“AB InBev”), the world’s major brewer, and Tilray, a international pioneer in cannabis, announced its plans to commercialize non-alcohol CBD-infused beverages in Canada, when regulations let. AB InBev participates in the partnership via its subsidiary Labatt Breweries of Canada, one particular of the country’s founding firms and its major brewer. Tilray participates via its Canadian adult-use cannabis subsidiary Higher Park Corporation, which develops, sells, and distributes a portfolio of most effective-in-class cannabis brands and solutions in Canada.

The joint venture was initial announced in December 2018, in which Higher Park and Labatt partnered to study non-alcohol beverages containing tetrahydrocannabinol (THC) and cannabidiol (CBD), leveraging the collective market place-major experience of each businesses. The program to commercialize non-alcohol CBD-infused beverages across Canada is an thrilling evolution of the partnership. Fluent intends to have CBD-infused beverages obtainable for sale to adult buyers in Canada as early as December 2019, topic to regulatory timelines implemented by Wellness Canada and provincial regulators. Fluent will continue its ongoing study on non-alcohol beverages containing THC.

Leveraging Labatt and Higher Park’s powerful track records of accountable item improvement and marketing and advertising in their respective industries, Fluent believes that the legal market place for cannabis-infused beverages will only thrive if the business embraces proper regulation of adult-use cannabis, like accountable production, marketing and advertising, sale and consumption.

Jorn Socquet is major Fluent as its Chief Executive Officer. Mr. Socquet is an AB InBev veteran with 14 years of encounter in a wide variety of international roles, most not too long ago as the International Vice President of Promoting Tactic. He also served as the Vice President of Promoting at Labatt from 2011-2014. In his part as Fluent CEO, Socquet has cultivated a group of top rated talent, like authorities from Higher Park and Labatt.

“Leading Fluent in my return to Canada has been really thrilling. To be Fluent implies to have mastery of a topic or ability. We have assembled a group with most effective-in-class experience from the beverage and cannabis industries and collectively we are reaching greater for our buyers, with a shared commitment to setting the common for item high-quality and accountable marketing and advertising,” stated Mr. Socquet. “We appear forward to creating the future of CBD-infused beverages at Fluent.”

About Labatt Breweries of Canada
Established by John Kinder Labatt in London, Ontario in 1847, Labatt Breweries is one particular of Canada’s founding firms and its major brewer. The corporation nowadays has a lot more than three,500 personnel, six breweries, 3 stand-alone craft brewers, and a portfolio of 60 high-quality beers, like Budweiser, Bud Light, Alexander Keith’s, Labatt Blue, Kokanee, Stella Artois and Corona. Brands also contain prepared-to-drink beverages such as Palm Bay and Mike’s Challenging Lemonade. As element of the Anheuser-Busch InBev loved ones, Labatt is committed to Bring People today With each other for a Superior Planet, creating a constructive contribution via a number of applications that help its communities, market accountable drinking and guard the atmosphere.

About Tilray
Tilray (NASDAQ: TLRY) is a international pioneer in the study, cultivation, production and distribution of cannabis and cannabinoids at present serving tens of thousands of individuals in 13 nations spanning 5 continents.

About Higher Park Corporation
Primarily based in Toronto and led by a group with deep encounter in cannabis and international customer brands, Higher Park develops, sells, and distributes a broad-primarily based portfolio of globe-class cannabis brands and solutions in Canada, the initial G-7 nation to legalize, regulate and tax for accountable adult consumption. Higher Park is a wholly-owned subsidiary of Tilray (NASDAQ:TLRY).

Cautionary Note With regards to Forward-searching Statements

This press release consists of “forward-searching statements” inside the which means of the U.S. Private Securities Litigation Reform Act of 1995 and “forward-searching information” inside the which means of Canadian securities laws, or collectively, forward-searching statements. Forward-searching statements in this press release may well be identified by the use of words such as, “may”, “would”, “could”, “will”, “likely”, “expect”, “anticipate”, “believe, “intend”, “plan”, “target”, “forecast”, “project”, “estimate”, “outlook” and other related expressions and contain statements relating to the AB InBev/Labatt and Tilray/Higher Park partnership, and the planned launch of Fluent and sale of solutions as early as December 2019. Forward-searching statements are not a assure of future overall performance and are primarily based upon a quantity of estimates and assumptions of management in light of management’s encounter and perception of trends, existing circumstances and anticipated developments, as nicely as other elements that management believes to be relevant and affordable in the situations, like assumptions in respect of existing and future market place circumstances, the existing and future regulatory atmosphere and future approvals and permits. Actual outcomes, overall performance or achievement could differ materially from that expressed in, or implied by, any forward-searching statements in this press release, and, accordingly, you must not location undue reliance on any such forward-searching statements and they are not guarantees of future outcomes. Forward-searching statements involve substantial dangers, assumptions, uncertainties and other elements that may well trigger actual future outcomes or anticipated events to differ materially from these expressed or implied in any forward-searching statements. Please see the heading “Risk Factors” in Tilray’s Quarterly Report on Type 10-Q, which was filed with the Securities and Exchange Commission and Canadian securities regulators on August 13, 2019, and the dangers and uncertainties connected to AB InBev described beneath Item three.D of AB InBev’s Annual Report on Type 20-F filed with the Securities and Exchange Commission on March 22, 2019, for a discussion of the material danger elements that could trigger actual outcomes to differ materially from the forward-searching info. Tilray, Higher Park, AB InBev, Labatt and Fluent do not undertake to update any forward-searching statements that are integrated herein, except in accordance with applicable securities laws.

Supply Fluent Beverage Corporation


For additional info: Fluent Make contact with: James Sanders, E mail: [email protected] Labatt Make contact with: Sharon Mackay, Tel: +1-416-361-5195, E mail: [email protected] Tilray &amp Higher Park Make contact with: Chrissy Roebuck, Tel: +1-833-206-8161, E mail: [email protected] TLRY Investors: Katie Turner, Tel: +1-646-277-1228, E mail: [email protected]

Ryan Allway

About Ryan Allway

Mr. Allway has more than a decade of encounter in the economic markets as each a private investor and economic journalist. He has been actively involved in the cannabis business due to the fact its inception, covering public and private businesses.


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